Collaborations

Mel B joins forces with O2


03 06 2026

Spice Girls star Mel B has partnered with O2 to launch the O2 Scroll Stopper, a callback service to urge Brits to reduce their screen time and break doomscrolling habits.

The British singer commented 'I'm a massive advocate for taking a break from my phone and that's why I've partnered with O2 to give you that much-needed nudge to get away from a screen, to look up and get back to the good stuff happening right in front of you. And if I have to give you a bit of a telling-off to do it, well, that's why they call me Scary - but you know it's because I care'.

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